In current days, based on the Ministry of Commerce
Appliances to the countryside
System, fridge market in February 2010
House Home equipment
Sales knowledge to the countryside, in February the general state of affairs for the better, Haier Refrigerator with forty four% overall market share reelection residence home equipment to the countryside first. Previous to this, the PRC, the retail launch monitoring data additionally present that in 2009, Haier's refrigerator market share of 12 cities was 47.four%, nonetheless on high of the first 12 months.
Model concentration to enhance the "three first" brought together a
The report from the "
Amount "," enhance "," sales "perspective of residence home equipment to the countryside three markets analyzed. And positive aspects from the gross sales viewpoint, in first place within the Haier fridge present market share of forty four%, up 9.24%, the cumulative forty one.06 p.c, is twice the second.
From a gross sales perspective, the Haier fridge with 44.89 % of gross sales, the trade ranked the primary, cumulative forty one.ninety two % this year. From the statistical standpoint, in the final 30 fridge manufacturers, in addition to the first two to keep up constructive development than most other brands are the destructive development, down from -0.01% to -three.8% vary.
Farmers are inclined to big model
Within the rural market research, the reporter discovered that due to the various brand freezer rural areas, customers desire the "big model" alternative. Industry experts have said that this model acutely aware consumers with farmers have relations. They need the large brands to carry their sense of security, but as the world
Haier's first model of refrigerator products, pure to fulfill the needs of rural customers.
Freezer from Haier's market information curve that, beginning in June of final year, its gross sales have all the time been a gradual increase, in February this yr, its gross sales reached their blowout like, crashed 44%. More importantly, due to its design, product high quality, after sale
So excellent advantage, so to win the agricultural consumers.
Carbon into core parts
As the home equipment industry continued to improve, it needs to do main companies supporting innovation. From the current rising trend of the general refrigerator market, technological upgrades to deliver the product to improve to play an important function in persuading and encouraging more consumer spending. In information launched by the PRC, reporters noticed the freezers bought in January this year ranked the top ten fashions in Haier accounted for 7, the brand new flight, the United States, the celebrities have a by product comparison reporter found that all fashionable fashions are a mix of recent know-how in quite a lot of industries.
As distinctive foaming course of, to realize the double conversion freezer temperature cupboard; by professional temperature compensation, inside guts of the home button absolutely closed horizontal freezer, are highly praised by shoppers. All 10 fashions in the product's statement also discovered that "low-carbon
"Has develop into a typical theme, the import efficiency compressor, energy consumption less than half a level on the core promoting level of most capable of touch the patron to buy.
Service is a crucial indicator scores
"My home town distant from, so when I purchase a refrigerator that may not be the primary to ask to my door
. "One farmer guy informed reporters. And he said they signify the aspirations of vast majority of peasants users.
It is understood that each of the consumer equipment business
In a large proportion of providers should not in place, service and different points not timely raised. For the agricultural areas involved, only a few individuals will think their rights are infringed upon by different means of Rights. Therefore, "would relatively spend more cash, but in addition service the entire" view of consumption as farmers.
Depends upon the group channel advantage, the Chinese brand Haier freezer first, utilizing excellent service benefits for the consumer to ship the assured service. It's understood that Haier Group