?We give attention to one factor, waxing, and do it better than anybody else,? European Wax Center Middletown and Marlboro owner Jennifer Bixon says. ?I often joke that it's the cathedral of wax. Very like Yankee Stadium is the cathedral of baseball.?
Earlier than coming into the wax cathedral, Bixon's primary focus was her promotional product and incentive merchandise enterprise. Having succeeded in gaining clientele with her ?shopper-centric? mentality, Bixon regarded to open up another enterprise. For Bixon, the spilt focus was going to be a challenge. ?Everybody wants every part yesterday, and I'm at all times on deadline,? she says. ?I wanted a second business but realized I did not have the time to dedicate to it.?
The lack of time finally led to Bixon's decision to franchise instead of starting one thing new. Being a enterprise woman, Bixon entered into franchising with a cautious method. ?In business, you possibly can all the time find a motive to say no,? she says. ?Nothing comes without danger.?
Risk brought Bixon to Florida the place she met with the Cobas, the family behind European Wax Middle. The center affords a wide range of providers starting from a brazilian bikini wax in Middletown, Monmouth County, New Jersey to a full back wax. In line with Bixon, the Cobas' drive, vitality and business savvy teamed with the business concept, made her more comfortable with franchising with them. ?It was the right time,? she says.
When it got here down to selecting a location, Middletown and Marlboro New Jersey seemed like an awesome place for a waxing in Middletown, Monmouth County, New Jersey. Situated in Monmouth, the tradition surrounding Middletown and Marlboro is one in all people taking good care of themselves; which includes a high curiosity in hair removing. In response to Bixon, ?We all consider Southern California or Orange County as a spot the place folks care about fitness or their appearance,? she says. ?But, Monmouth County appears to mirror that.?
On a private degree, Bixon, a local of New Jersey, looks like Jersey is an total great spot to reside with its mountains, beaches and shut proximity to New York, Boston and Washington D.C.
Bixon focuses on giving her guests the ultimate wax experience, an experience she hopes transcends her Monmouth areas. ?The great thing about franchise and European Wax Center, is there's consistency throughout the facilities,? she says. ?In case you wax with us in Jersey and have to go to Florida, you'll get an expertise that is almost identical.?
That experience features a 4-step Comfort Wax System. The Consolation Wax is made up of 100% all pure beeswax. It gives hair elimination in Middletown, Monmouth County, New Jersey by attaching to the hair and never the pores and skin. Along with products which might be filled with nutritional vitamins, antioxidants and aloe, getting a wax at European Wax Center leaves a guest's skin feeling fresh and rejuvenated.
Another factor that retains visitors reserving reservations at European Wax Center Middletown, Marlboro and different locations, in response to Bixon, is the presentation. The European Wax Middle facility is inspired by French European influences. It's embellished with mild woods, daring accents and honeycomb shapes. So while one enjoys a fast eyebrow waxing in Middletown, Monmouth County, New Jersey, they'll benefit from the nice ambiance and clear work environment.
European Wax Heart Marlboro can be making an look at Marlboro Day in September and both areas could have cubicles in the New Jersey Girls's Expo hosted by Brookdale Community College in November. Particulars are nonetheless under growth, but, with 10,000 plus women anticipated to be in attendance at the Expo, Bixon sees these events as an effective way to get the word out concerning the Middletown and Marlboro places and expose the world to the wax cathedral of European Wax Heart.